ABSTRACT
This chapter discusses the high adoption of plastic bags/packages by food providers in Malaysia during pandemic that resulted in a long-time lockdown. Under the federal government act of ‘Movement Order Control' (MCO), people had no choice but to order food or purchase food ingredients via online food delivery services. Such situation made the food delivery business instantly one of the top and essential economic contributors. However, this also severely impacted our environment specifically the growing usage of plastic bag, plastic food container, and parcel packaging. While the food delivery company introduces a campaign to reduce and replace the plastic bag/packages, the awareness level is still very low. This chapter highlights the introduction of food delivery business striving in the COVID-19 pandemic, the severity of plastic usage and challenges of sustainability marketing campaign in Malaysia. © 2023 by Emerald Publishing Limited.